Read this tomorrow and pretend it's still April

A few months ago, I came across a notice that Baskin-Robbins would offer 31¢ scoops in the evening on April 30 (today). Naturally, cheapskate ice cream hound that I am, I marked that in the family calendar and eagerly watched the day approach.

This morning, I mentioned this momentous opportunity to Ethan and Emmett, and a thought occurred to me.

"I wonder why they didn't schedule this for tomorrow," I said. "31 cents on the 31st."

"Very funny," Emmett said.

"Yeah, clever, no?"

"No."

"Huh?"

"Dad, there are only 30 days in April."

Beat.

"I knew that."

For my mistake: Keith, Ya Goof!

For not scheduling this promotion in a month that does have 31 days: Baskin-Robbins event scheduler, Ya—

No, I can't say that. Baskin-Robbins must schedule the event at this time of year to get into your head going into the summer ice cream eating season, rather than choosing March 31 or waiting until July 31. Can't fault 'em for that.

P.S. I don't know how long Baskin-Robbins has had its new logo, but I that embedded "31" is way cool.